APAC MarComm Specialist – Social Media

There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality.

Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for.

Job Description
We are looking for a strategic, detail-oriented, and data‑driven APAC MarComm Specialist to execute and scale Lattice’s social media presence across key Asia‑Pacific markets, with a focus on WeChat and Weibo platforms. This role is responsible for daily channel management, content development, localization workflows, community engagement, analytics reporting, and supporting regional campaigns.

Reporting to the APAC MarComm manager, you will play an important role in telling our exciting story through key communications mediums. You will also work closely with global comms, social media, and digital marketing teams to ensure all APAC social channels deliver high‑quality, culturally resonant, and on‑brand content that accelerates engagement, awareness, and measurable business impact.

This is an execution‑first role ideal for someone who loves social storytelling, thrives in fast‑moving environments, and is passionate about tailoring content for culturally diverse audiences.

Responsibilities
Social Media Channel Ownership (Primary Focus)

• Own day‑to‑day management and posting for APAC regional social media channels, including WeChat, Weibo.

• Drive strategic organic and paid social posting programs aligned with business needs.

• Localize global content for APAC audiences, ensuring tone, style, and cultural nuance resonate regionally.

• Build weekly and monthly editorial calendars aligned to global messaging, product milestones, and local opportunities.

• Ensure timely publishing, quality control, hashtag strategy, visuals, and copywriting for all posts.

• Organize and maintain digital assets to ensure efficient content production and easy retrieval.

• Track, analyze, and report weekly and monthly platform metrics, including engagement, reach, follower growth, video performance, and sentiment.

• Examine and recommend channel expansion strategies, as needed.

Content Creation & Localization

• Monitor channel activity daily and engage with followers, customers, influencers, and media contacts where appropriate.

• Track and flag regional trends, competitor activity, and emerging conversations relevant to Lattice technologies and industry verticals.

• Provide input into real‑time engagement strategies during launches, campaigns, and events.

Translation & Localization

• Support MarComm manager to coordinate translations and manage review cycles across internal and external partners.
• Ensure linguistic accuracy, cultural relevance, and quality across all translated content.

Cross-Functional Collaboration

• Partner closely with PR and comms teams to amplify earned media across APAC channels.

• Build strong and collaborative relationships with a variety of internal stakeholders.

• Assist with cross-functional marketing programs to support collaborative projects as needed.

• Champion and represent the brand through your deliverables and interactions with internal and external audiences, including building relationships with press, influencers, and vendors.

• Other relevant duties as assigned.

• Personify our corporate values of Growth, Reliability, Execution, Accountability, and Transparency across all activities and hold your team, and colleagues, to the same standard.

  • Growth

    • Empower and develop employees

    • Grow revenue, profits, and shareholder returns

  • Reliability

    • Enable customer success as a trusted partner

    • Provide dependable supply and support

  • Execution

    • Innovate around a common vision

    • Deliver high quality, differentiated products and solutions

  • Accountability

    • Say what we do, and do what we say

    • Set a high bar for ourselves and each other

  • Transparency

    • Debate, decide, and commit

    • Communicate with honesty, integrity, and candor

Basic Qualifications

• 5+ years of experience in marketing communications, PR, or related fields in APAC region, preferably in the tech or semiconductor industry.

• Bachelor’s degree in Marketing, Advertising, or related field, or equivalent alternative education, skills, and/or practical experience.

• Fluent in English and Mandarin (written and spoken).

• Strong verbal, written, and visual communication skills, with the ability to translate highly technical information into easy-to-understand content.

• Knowledge of public relations and social media principles, trends, mediums, and tools including account-based marketing, content marketing, campaign-based marketing, visual storytelling, social media marketing, and measurement.

• Organized, process-minded, detail-oriented, and capable of working on multiple programs simultaneously, while maintaining high quality of work product.

• Proactive, responsible, and able to deliver results in a fast-paced environment.

• Ability to coordinate effectively with cross-functional teams on tight schedules.

• Semiconductor industry and B2B experience preferred, agency and in-house experience a plus.

• Ability to work independently and manage multiple priorities in a fast-paced environment.

• Flexibility to operate across time zones to support high-priority projects, as needed.

• A passion for learning new skills, thinking outside the box, and growing professionally.