Digital Marketing Mgr 3

There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality.

Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for.

• Enforce SEO best practices and assist in the implementation of on page, technical and off page SEO on the company website
• Conduct keyword research to determine the optimal use of words and phrases to drive traffic from search engines to our website
• Gather data from Google Analytics, Google Search Console, and other platforms, to produce regular reports, and provide insights and recommendations so that website performance is optimal
• "Define requirements for adjustments to web page templates and structure as needed."
• Partner with other Marketing Operations roles to manage the data, processes, and systems to make the Marketing engine as efficient as possible.
• Provide quarterly/monthly reports and analysis to Marketing Leadership
• Engage with external agencies and partners to drive campaign performance when required
• Collaborate with design and content teams to develop engaging digital assets
• Stay updated on the latest digital marketing trends, tools, and best practices
• Develop documentation and road maps for processes, A/B tests, and improvements
• Be a change agent. Identify key pain points across marketing, engage with a team of subject matter experts to address pain root causes and deliver sustainable solutions

Qualifications:

• BS/MS in Marketing, Communications, or related field
• At least 5 years of experience in Digital Marketing
• Knowledge of Digital Marketing Tools
  • Web Analytics: Google Analytics
  • SEO Tools: Google Search Console, SEMRush, Screaming Frog
  • Content Management System / HTML knowledge is a plus
  • Paid Advertising Platforms: Google Ads
  • Data Visualization Tools: Looker Studio
• Strong understanding of digital marketing channels and strategies
• Thorough understanding of web design and site structures
• Understanding technological or semiconductor business is a plus
• Sitecore CMS experience is a plus
• Excellent communication, analytical, and project management skills
• Experience with CRM and marketing automation tools is a plus
• Must possess independent problem-solving skills
• Must be able to drive projects and lead a discussion
• Strong written and verbal communication skills and the ability to work with multiple groups
• Must be detail oriented with strong customer service skills